The cement industry comes under Basic Material group. It’s a commodity type industry.

Industry Strengths

Usually a good domestic demand at all times for cement.
Constant modernization and implementation of latest technologies in the manufacturing plants.
Lack of international competition due to high transport cost in India.

Industry Weakness

Cement is an energy intensive industry as due to heavy usage and volatile price of coal and crude.
Unavailability of railway tracks to transport material especially during peak traffic months.
Excessive capacity faced in the industry.
High cost for transporting goods through road due to rise in crude oil prices.

Growth Drivers

Domestic economic growth that leads to rise in income levels as well as boom in the construction sector.
Growth in the civil construction as well as real estate industry augers well for the cement Industry.

Ambuja Cements Limited is one of the largest cement manufacturers in India with installed capacity of 28mtpa. The company enjoys ~10% market share with presence across India, except south

The Company operates through Cement and cement related products segment.

Segments and Products

The Company has a range of products for the business to business and retail markets.

Its products includes:

AmbujaPowercem, which caters the ready-mix (RMX) sector;
AmbujaRailcem, which is designed for railways, and
AmbujaBuildcem, which serves the requirements of the mass housing segment.

AmbujaPlus Roof Special, is suited for constructing roofs and slabs. It also offers install rooftop rainwater harvesting technology.

The Company also co-owns two brands in micro materials category. These include
Dirk Pozzocrete, which includes superfine fly ash.

Alccofine, which includes a range of micro slag materials, and are used in construction projects, such as metro rail, dams, roads, flyovers, bridges and tunnels.