The personal care industry comes under consumer staple group. It’s a non-commodity type industry.

Industry Strengths

Affordable pricng of goods with the availability of a vast variety at all price points
Well established distribution network
Strong and growing semi urban and rural markets
Ability to push cost increase to consumers for branded products
Availability of a good export market to the Middle East and Africa
Availability of raw material

Industry Weakness

Competition from unorganized and small sector which caters mainly to smaller regional and local markets
Impacted negatively by high inflation which results in increase in raw material prices
Impacted negatively by low monsoon which affects rural demand
Huge advertising budget required to maintain product visibility
High expenses on packaging and transport and impacted by high fuel cost
Government regulation in cigarettes and tobacco industry

Growth Drivers

Domestic economic growth leading to growth in economic activity and growth in income
Rise in disposable income
Growing wealth in semi urban and rural areas
Awareness of products and brands through media

The Company's segments are

1.Soaps and Detergents, which includes soaps, detergent bars, detergent powders, detergent liquids and scourers.

2.Personal Products, which includes products in categories of oral care, skin care (excluding soaps), hair care, deodorants, talcum powder, color cosmetics and salon services.

3.Beverages, which includes tea and coffee;

4.Packaged Foods, which includes branded staples (atta, salt and bread), culinary products (tomato-based products, fruit-based products and soups) and frozen desserts,

5.Others that includes exports, chemicals, water business and infant care products.

Its major brands include Lux, Surf excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall's and Pureit.