The Banking industry comes under Financial group. It’s a commodity type industry.

Industry Strengths

Strong demand for banking services including fee based services
Rapid growth in infrastructure to make banking services available through increase in number of branches in semi-urban and rural areas
Implementation of technology like electronic funds transfer to make banking speedier and convenient across cities and countries
Implementation of technologies like mobile banking, internet banking which makes banking simpler and bring down man-power costs

Industry Weakness

High Non-performing Assets (NPA), especially in public sector banks (PSB) due to huge loans to troubled sectors like power, infrastructure etc,
Impact by high RBI policy rates
Impacted by high deposit and savings account interest rates
Impacted by populist measures like waving of loans to farmers and forcing the PSB to lend without adequate security.

Growth Drivers

Strong demand for financial services like housing loans, infrastructure loans, credit cards, mutual funds and insurance business.
Increasing availability of banking in rural areas.
Awareness of the advantages of using banking services.
Rapid urbanization and industrialization leading to demand from small and medium businesses.

ICICI Bank is India’s second largest bank and the largest among private banks with total assets of about >INR7.5tn. The bank’s focus is on retail lending with retail financing representing ~53% of total loans and advances while International and corporate can be the new growth drivers when environment improves.

The Bank is engaged in providing a range of banking and financial services, including commercial banking, retail banking, project and corporate finance, working capital finance, insurance, venture capital and private equity, investment banking, broking and treasury products and services.

It has a network of approximately 18,210 branches and automated teller machines (ATMs).

The Bank has approximately 110 Touch Banking branches across over 30 cities. Its international banking is focused on providing solutions for the international banking requirements of its Indian corporate clients and leveraging economic corridors between India and the rest of the world.

Segment and Products

The Bank's business segments are

1.Retail banking,
2.Wholesale banking,
3.Treasury,
4.Other banking,
5.insurance and Others.