The Banking industry comes under Financial group. It’s a commodity type industry.

Industry Strengths

Strong demand for banking services including fee based services
Rapid growth in infrastructure to make banking services available through increase in number of branches in semi-urban and rural areas
Implementation of technology like electronic funds transfer to make banking speedier and convenient across cities and countries
Implementation of technologies like mobile banking, internet banking which makes banking simpler and bring down man-power costs

Industry Weakness

High Non-performing Assets (NPA), especially in public sector banks (PSB) due to huge loans to troubled sectors like power, infrastructure etc,
Impact by high RBI policy rates
Impacted by high deposit and savings account interest rates
Impacted by populist measures like waving of loans to farmers and forcing the PSB to lend without adequate security.

Growth Drivers

Strong demand for financial services like housing loans, infrastructure loans, credit cards, mutual funds and insurance business.
Increasing availability of banking in rural areas.
Awareness of the advantages of using banking services.
Rapid urbanization and industrialization leading to demand from small and medium businesses.

Kotak Bank is India’s leading full services financial conglomerate, dominating the securities and investment banking space. It is currently focused on growing its banking, asset management, and insurance businesses. The group has a widespread presence across 1,348 branches. The group has a decent platform to cross-sell its products, given its presence in the financial spectrum. Kotak Securities has 2.2% market share in overall market volumes and is one of the prominent domestic investment bankers. It is developing its presence in the asset management and insurance businesses.

Segments and Products

The Bank's segments include

1.Treasury,
2.BMU and Corporate centre,
3.Retail Banking
4.Corporate/Wholesale Banking,

BMU and Corporate centre, which includes dealing in debt, equity, money market, forex market, derivatives and investments and primary dealership of Government securities and Balance Sheet Management unit (BMU).

Retail Banking, which includes lending and credit cards.

Corporate/Wholesale Banking, which includes wholesale borrowings and lending, and other related services.

Other Lending Activities, which includes financing against securities and other loans; Broking, which is engaged in market transactions done on behalf of clients.

Vehicle Financing, which includes retail vehicle finance and wholesale trade finance;
Advisory and Transactional Services, which provide financial advisory and transactional services;
Asset Management, which manages investments on behalf of clients and funds, and Insurance, which provides life insurance and general insurance.