The Cars and Jeep industry comes under Consumer Cyclical group. It’s a Non-commodity type industry.

Industry Strengths

Availability of finance at cheap rates and through banks and private NBFCs.
Availability of world class technology and skilled manpower for R&D, designing and management of facilities.
Availability of cheap world class components, locally produced and imported.

Industry Weakness

Impacted by high interest rates and high fuel cost
Huge competition from MNCs in all segment of the industry
Impacted by weakening rupee which makes imports expensive and royalty payments high

Growth Drivers

Rapid urbanization and industrialization
Growing middle class disposable income leading to purchase of two-wheelers, passenger cars, SUV etcs.
Development of road infrastructure
Rapid growth of organized retailing which has lead to a demand for light and heavy commercial vechicles.
Governments support for agriculture sector and rural India

Maruti Suzuki (MSIL) is India’s largest passenger vehicle (PV) manufacturer with ~47.4% market share. The company is a key player in the mini and compact cars segment with dominant market share.
Suzuki Motor Corporation (Suzuki) of Japan holds 56% stake in the company. MSIL offers the widest product range in passenger cars with special focus on compact car segment.

The other activities of the Company comprise facilitation of pre-owned car sales, fleet management and car financing.

Its geographical segments include the domestic segment, which includes sales to customers located in India, and the overseas segment, which includes sales to customers located outside India.
It has approximately five plants, located in Palam Gurgaon Road, Gurgaon, Haryana, and at Manesar Industrial Town, Gurgaon, Haryana, with an installed capacity of over 1.5 million vehicles per year.

Segments and Products

The Company's product portfolio includes Alto 800, Alto K10, Wagon R, Celerio, Ritz, Swift, DZire, Ertiga, Omni, Eeco, Gypsy and Ciaz. Its service offerings include Maruti Finance, True Value, Maruti Genuine Parts, Maruti Genuine Accessories, Maruti Suzuki Auto Card and Maruti Driving School.