The power industry comes under Utility group. It’s a commodity type industry.

Industry Strengths

Huge and growing demand for power by industries and households
Availability of coal for thermal power
Availability of rivers for hydro electric power
Participation of private companies in the industry
Emergence and scope of renewable energy sources like sun and wind for solar and wind power.

Industry Weakness

Hugh transmission and distribution loss including theft
Subsidized for large number of consumers leading to delayed payment
Inadequacy of coal for power generation
Land acquisition and environmental regulation
Highly capital intensive with long gestation period
Negatively impacted by weak rupee on coal imports
Government regulation on pricing
Weak financial positions of state electricity board

Growth Drivers

Economic growth leading to rapid growth in manufacturing sector and other industries are all dependent on power.
Growing population and higher disposable income, increase spending and usage on air conditioners, washing machine and other products where power consumption is essential
Rapid urbanization of cities
100% FDI in power sector

Company is the electric power generation by coal-based thermal power plant.
The Company has an installed capacity of 47,178 megawatts (MW), including joint ventures (JVs) with over 18 coal-based, seven gas-based stations and one hydro -based station.
The Company has approximately nine joint venture stations, which are coal-based. It also holds approximately nine renewable energy projects.

Segments and Products

The Company's business segments include

1.Generation and
2.Others.

The Company's Other business includes providing consultancy, project management and supervision, re-gasification, oil and gas exploration and coal mining.
The Company's subsidiaries include NTPC Electric Supply Company Limited, NTPC Vidyut Vyapar Nigam Limited, Kanti Bijlee Utpadan Nigam Limited, Bhartiya Rail Bijlee Company Limited and Patratu Vidyut Utpadan Nigam Limited.