The Banking industry comes under Financial group. It’s a commodity type industry.

Industry Strengths

Strong demand for banking services including fee based services
Rapid growth in infrastructure to make banking services available through increase in number of branches in semi-urban and rural areas
Implementation of technology like electronic funds transfer to make banking speedier and convenient across cities and countries
Implementation of technologies like mobile banking, internet banking which makes banking simpler and bring down man-power costs

Industry Weakness

High Non-performing Assets (NPA), especially in public sector banks (PSB) due to huge loans to troubled sectors like power, infrastructure etc,
Impact by high RBI policy rates
Impacted by high deposit and savings account interest rates
Impacted by populist measures like waving of loans to farmers and forcing the PSB to lend without adequate security.

Growth Drivers

Strong demand for financial services like housing loans, infrastructure loans, credit cards, mutual funds and insurance business.
Increasing availability of banking in rural areas.
Awareness of the advantages of using banking services.
Rapid urbanization and industrialization leading to demand from small and medium businesses.

The Bank is engaged in providing banking services, including corporate and institutional banking, financial markets, investment banking, corporate finance, branch banking, business and transaction banking, and wealth management.

Segment and Products

The Company's segments include

1.Treasury,
2.Corporate/Wholesale Banking,
3.Retail Banking and
4.Other Banking Operations.

Its Treasury segment includes investments and financial markets activities undertaken on behalf of the Bank's customers, trading, maintenance of reserve requirements and resource mobilization.

The Corporate/Wholesale Banking includes lending, deposit taking and other services offered to corporate customers. The Retail Banking includes lending, deposit taking and other services offered to retail customers.

The Other Banking Operations segment includes para banking activities, such as third party product distribution and merchant banking, among others.