The media and entertainment industry comes under consumer cyclical group. It’s a non-commodity type industry.

Industry Strengths

Availability of a large number of channels in English, hindi and regional languages for everyone
Availability of software providers to feed these channels with popular programmes
Growth in delivery platforms like DTH (direct to home) which broadcasts programmes in digital format with high resolutions
Growth of television as the most popular medium of advertising

Industry Weakness

High number of similar channels, fighting for same audience
False reporting of number of subscribers by cable tv operators
Competition from multiplexes which are growing in popularity for their movie content.

Growth Drivers

Growth in population and rise in disposable income
Need for cheap mass entertainment
Increase advertisement spending by FMCG sector
Growth in cable TV segment
Large popular events in politics, sports and news

Zee Entertainment Enterprises is a media and entertainment company engaged in providing broadcasting services. The Company operates through Content and Broadcasting segment.

It offers content in multiple languages and offers approximately 38 international and over 30 domestic channels. The Company has a library, housing over 222,703 hours of television content. The Company holds rights to approximately 3,820 movie titles.

Segment and Products

The Company's brands include Zee TV, Zee Cinema, Zee Action, Zee Classic, Zee Anmol, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi.

The Company has a range of offering in the regional language domain with channels, such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV.

It high definition offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Cafe HD, &pictures HD, Ten 1 HD and Ten Golf HD. The Company has operations in over 170 countries.